No it’s not the end of mobile phones!  It’s new and latest Google algorithm dubbed ‘Mobilegeddon’.  Google launch their latest update on the 21st April.  Google blog ‘We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices’.  In a nutshell this new update will mean that Google will also factor in the mobile usability of a website when ranking.  Click here to find out if your website is mobile friendly